Improves position with Soft AC
In 2016, WBTA was in a state of disarray. It was gold based somewhere between “MOR” and “Oldies” targeted too old making it difficult to grow revenue. The station lacked a clear position in the market and its programming strategy was unfocused and lackluster. Located midway between two top 60 markets; Buffalo and Rochester, NY; the station needed to become much more competitive.
Company: WBTA-FM – An HPL Communications, Inc. Station
Location: Rochester, NY
Client Since: 2016
Radio Consulting Services began as WBTA’s partner in 2016 conducting analysis to determine the best position. WBTA became the beta station for our “easy fm” syndicated format. Music Research was followed by monitors to ensure implementation. In 2017 a new on-air line-up debuted, including a new morning show. WBTA has steadily improved its position to become a more popular station.
2016: Performed Analysis to find the best strategic position
2016: Conducted Online Music Research
2017: A new Soft Adult Contemporary format was created and launched
2017: Station imaging updated simultaneously with evolved music changes
2017: Positioning updated to “Songs You Know And Love”
2017: A new line-up including a new morning show is added.
2017: Station begins contesting; becomes more active in the community and with events
2017: WBTA increases popularity and revenue
2018: WBTA continues to be popular
2019: WBTA maintains it's popularity
2020: WBTA continues to be popular
“Our association with Radio Consulting Services began in 2016. The programming generates new fans every day. Our revenue has noticeably increased which I attribute that to our updated and improved sound. I would be pleased to recommend anyone considering Radio Consulting Services for their station.”
– Dan Fischer, Owner/GM – HPL Communications, Inc.