Station finds success with Adult Hits
SKY-FM is in a market with 11 stations including CCM, CHR, Country (5) , Classic Country (2), Hot AC and News Talk. They hadn’t established a clear position, lacked musical focus, and had an undisciplined morning show that was also holding them back.
Company: KSID-FM – A (former) Dead Short Broadcasting Station
Client Since: 2015
Radio Consulting Services began as SKY-FM’s partner in 2015, conducting Music Research. Radio Consulting Services then turned to the underperforming Morning Show and identified a suitable new host who began in early 2016. Soon after SKY-FM and the Morning Show became a top station in the market and continued to be in during the our four plus year relationship.
2015: Performed Competitive Analysis to find the best strategic position
2015: Conducted Online Music Research
2015: A new Adult Hits format was created and launched
2015: Station imaging updated simultaneously with evolved music changes
2015: Positioning updated to “It’s All About The Variety”
2016: A new morning host is added.
2016: Station begins contesting; more active in the community and with events
2016: SKY-FM becomes a top station, revenue increases
2017: SKY-FM continues to be a top station
2017: Station jingle package is produced and added to the imaging
2018: SKY-FM maintains it’s popularity
2019: SKY-FM continues to be popular
2020: SKY-FM maintains being a top station
2020: Dead Short Broadcasting sells SKY-FM and AM sister station
“In the 15 years I’ve owned the stations we’ve been through at least 6 PD’s, SKY-FM has been all over the place. Classic Rock, 80’s rock and pop, 90’s and today. This is the first time my stations sound the way they should. Jon Holiday and Rick Brady have been able use research and apply their magic to make it all work. They have done the same with my Country station. I trust Jon and Radio Consulting Services and can’t tell you how refreshing this entire process has been.”
– Susan Ernest, (Former) Owner/GM – Dead Short Broadcasting