SKY-FM

Station finds success with Adult Hits

Challenge

SKY-FM is in a market with 11 stations including CCM, CHR, Country (5) , Classic Country (2), Hot AC and News Talk. They hadn’t established a clear position, lacked musical focus, and had an undisciplined morning show that was also holding them back.

Radio Consulting Services began as SKY-FM’s partner in 2015, conducting Music Research. Radio Consulting Services then turned to the underperforming Morning Show and identified a suitable new host who began in early 2016. Soon after SKY-FM and the Morning Show became the #1 station in the market and continued to be in during the our 4 plus year relationship.

Company: KSID-FM – A (former) Dead Short Broadcasting Station

Location: Nebraska

Client Since: 2015

Solution

Radio Consulting Services began as SKY-FM’s partner in 2015, conducting Music Research. Radio Consulting Services then turned to the underperforming Morning Show and identified a suitable new host who began in early 2016. Soon after SKY-FM and the Morning Show became a top station in the market and continued to be in during the our four plus year relationship.

Timeline

2015: Performed Competitive Analysis to find the best strategic position

2015: Conducted Online Music Research

2015: A new Adult Hits format was created and launched

2015: Station imaging updated simultaneously with evolved music changes

2015: Positioning updated to “It’s All About The Variety”

2016: A new morning host is added.

2016: Station begins contesting; more active in the community and with events

2016: SKY-FM becomes a top station, revenue increases

2017: SKY-FM continues to be a top station

2017: Station jingle package is produced and added to the imaging

2018: SKY-FM maintains it's popularity

2019: SKY-FM continues to be popular

2020: SKY-FM maintains being a top station

2020: Dead Short Broadcasting sells SKY-FM and AM sister station

“In the 15 years I’ve owned the stations we’ve been through at least 6 PD's, SKY-FM has been all over the place. Classic Rock, 80's rock and pop, 90's and today. This is the first time my stations sound the way they should. Jon Holiday and Rick Brady have been able use research and apply their magic to make it all work. They have done the same with my Country station. I trust Jon and Radio Consulting Services and can't tell you how refreshing this entire process has been.”

– Susan Ernest, (Former) Owner/GM – Dead Short Broadcasting

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