There are more radio stations in the U.S. programming country music than any other format. Today’s Country format represents the heart of America with a balanced blend of new Country artists and favorites from the last couple decades.
Country music really took off in the 1990s, thanks to Garth Brooks and other platinum selling artists at that time. Furthering Country radio’s mass appeal was Carrie Underwood winning American Idol and Taylor Swift’s third multi-platinum album selling more than a million copies in its first week.
Core Listeners: Country radio is balanced across gender lines and strong at reaching 25-54-year old’s.
We’ve had Country success in Miami-Ft. Lauderdale, Denver, Tampa, Milwaukee, Dayton, OH, Buffalo, NY and El Paso, TX.
Classic Country is a growing format. It’s no longer about Waylon and Willie and the boys. The focus of the format is on the 80’s, 90s and 2000’s these days.
We helped pioneered the format in Miami-Ft. Lauderdale-Hollywood with more recent successes in Madison, WI and Fargo, ND.
News/Talk stations mix news and information plus local and syndicated talk shows. These stations often brand themselves as NewsRadio but only run continuous news during the morning drive time.
News/Talk is devoted to expressing conservative viewpoints on current issues. The format has become the dominant form of Talk Radio and features personalities, both local and nationally syndicated conservative talk shows.
Core Listeners: News and Talk stations often dominate the 45+ audience ratings with 60% of these listeners being male.
Our involvement in News/Talk delivers audience and ratings to radio including success stories in places such as Minnesota, Nevada, New York, and Utah.
Contemporary Hit Radio
Contemporary Hit Radio (CHR) focuses on playing the latest popular music. Originally known as “Top 40″, CHR plays the biggest hits from pop, pop rock, hip hop and dance. Over the last couple decades, the format has fragmented into Rhythmic CHR’ specializing in hip-hop and R&B music. Both CHR and Rhythmic CHR stations feature fun promotions and high-profile on-air personalities.
Core Listeners: CHR’s following is 60% female and aged 12-34.
With successes far and wide from Miami-Ft. Lauderdale-Hollywood, San Diego, Phoenix, Denver-Boulder, Providence-Warwick-Pawtucket to Portland, ME, Paducah-Metropolis, KY/IL and Casper, WY.
Adult Contemporary (AC) radio features a broad spectrum of music ranging from 1980’s melodic pop rock to hits of present day. The format is a popular at-work choice. AC radio avoids Hip Hop and Heavy Rock.
For years now it’s become common for AC stations to play nothing but Christmas Music during the holiday season. These All-Christmas stations achieve extremely high listenership, often double normal ratings.
Core Listeners: Adult Contemporary listenership is 60% female and appeals to the 35-44-year-old age group.
We have proven successes in Denver, Colorado Springs, Santa Rosa, CA, Worcester, MA, Hagerstown, MD, Bend, OR, Augusta, ME, Ithaca, NY, and lots of cities in between; Altoona, PA, Meadville-Franklin, PA, Parkersburg-Marietta, WV, State College, PA and Syndicated 24/7 Network Radio formats nationwide.
Hot AC plays a mix of hit songs from the 2000′s and today. The format is positioned squarely between CHR and Adult Contemporary stations. It’s Top 40 for adults, with an upbeat tempo, a fun DJ presentation and large-scale promotions.
In the ultra-competitive race for female consumers, Hot AC ranks in the top 5 in markets of all sizes. The format so mass appeal that it out-performs CHR stations in many markets.
Core Listeners: Hot AC stations maintain a large listener footprint of primarily women (65%) aged 18-44.
Our experience includes Nashville, Worcester, MA, Portland, ME, Bend, OR, Fargo, ND, St. Cloud, MN, La Crosse, WI, Las Cruces, NM, Casper, WY, Elko, NV, and Syndicated 24/7 Network Radio format nationwide.
A variation on the Classic Rock format is “Classic Hits” and it features mostly pop-leaning Classic Rock tracks. In some markets, Classic Hits stations are former Oldie stations that lean pop rock.
Core Listeners: Classic Hits stations appeal largely to adults aged 35-54.
Success stories include Wilkes Barre-Scranton, Manchester, NH, Portsmouth, NH, Bend, OR, Mankato, MN, and Syndicated 24/7 Network Radio formats nationwide.
Classic Rock is playing the greatest rock songs from 1970s, 80s, and early 90s. Classic Rock is a solid, stable format that attracts loyal listeners. The format is freshened by daily features, themed weekends and specialty programs like Two for Tuesday, Classic Rock A to Z and Get The Led Out. Core artists for the format include AC DC, The Rolling Stones, Aerosmith, Led Zeppelin, Pink Floyd, Queen and Van Halen.
Core Listeners: Classic Rock stations appeal largely to adults aged 35-54.
We’ve worked with stations in Wilkes-Barre-Scranton, La Crosse, WI, Parkersburg-Marietta, WV, Cape Girardeau, MO, Elko, NV and Columbus, OH. Plus, a Syndicated 24/7 Network Radio format nationwide.
Devoted entirely to discussion and broadcasting of major sporting events, Sports Radio is characterized by an often-boisterous on-air style and extensive debate and analysis by both hosts and callers. Many sports talk stations also carry play-by-play of local sports teams as part of their regular programming. Sports Radio is available in both local and syndicated forms.
Core Listeners: 80% of the Sports Radio listenership is male and primarily aged 35-54.
Our experience covers places like Minnesota, Missouri, Nevada, New York, and Utah.
Adult Hits sometimes also called Variety Hits draws from a wide array of popular music. The format typically focuses on adult contemporary, pop, and mainstream rock hits from the 1970s through at least the 1990s. Adult Hits is essentially a deeper version of the Classic Hits format.
We’ve programmed the format in places such as Daytona Beach, Joplin, MO, Kansas, Nebraska, and Syndicated 24/7 Network Radio format nationwide.
Today’s Rock stations feature a mix of currents and classics. Listeners will hear the latest bands along with “classic” artists. Today’s rockers are also known for playing mainstream heavy metal music.
Rock listeners are blue collar and are more likely to share beers with friends in a “Man Cave” than a nightclub. Features and promotional activities include station-sponsored concerts, outdoor activities, NFL football and anything to do with cars, trucks, motorcycles, and girls.
Core Listeners: Active Rocks’ appeal is 60% male with a broad demo base evenly balanced across the 18-44 demographic.
Success stories include markets such as Huntington-Ashland WV-KY-OH, Cape Girardeau, MO, Paducah-Metropolis, KY, Elko, NV.
Urban playlists are dominated by top-selling hip hop and R&B performers, but playlists are vast and can include R&B, hip hop, rap, pop, house, dub step, and reggae. Mainstream Urban and Rhythmic CHR’s are both off-shoots off the Urban format
Urban AC is a sub format geared towards adult audiences; the music played is mostly Today’s R&B and Soul.
Core Listeners: Urban Contemporary attracts a strong 18-34-year-old following. Urban AC skews older reaching into the 35-44 demographic. Gender is well balanced almost 50-50 male to female.
Our format experience is from markets like New Haven, CT, Greenville, MS, and Syndicated 24/7 Network Radio formats nationwide.
Soft Adult Contemporary
Introducing our syndicated 24/7 Soft AC format, easy fm!
Core Listeners: Soft Adult Contemporary listenership is 60% female and appeals to adults aged 35-54.
We developed this format through a client research project and programmed it in Rochester, NY. Plus, our Syndicated 24/7 Network Radio format distributed nationwide exclusively by Sun Broadcast Group.
Introducing our syndicated 24/7 All-Christmas format, Christmas 24/7!
Core Listeners: Listeners of all ages enjoy this seasonal format.
We’ve programmed the All-Christmas format in Missouri, Pennsylvania, and Syndicated 24/7 Network Radio format nationwide formats. Christmas 24/7 is distributed nationwide exclusively by Sun Broadcast Group.